Writelier Marketing Q4 2020

Published on Oct 8, 2020

Over the last two years, the biggest mistake I made regarding Writelier was to spend too much time coding, and not enough time marketing or taking care of the community.

Writelier, or 200 Words a Day as it was called at the time, took off immediately. I didn't feel the need for a marketing strategy because I launched at the right moment: the project took some steam during Product Hunt's Maker Festival 2018, and I launched a MVP soon after. A month later, I was monetizing. I leveraged my writing habit and my presence on Twitter and in maker communities to acquire new users, but eventually, growth came to a halt.

Code isn't enough: aspiring writers need education, a network, and inspiration.

In one month, my objective with Writelier is to be in a position where I only spend 20% of my time coding to prioritize writing blogs, interviewing members, running community events, and shooting Youtube videos in the writing space. 

A new project is in the work to help me reach this objective. I can't say much yet, but it involves partnering with another maker.

In the meantime, I'll establish a marketing strategy and plan for relevant content accordingly. If you have any idea you'd like to share, feel free to email or DM me :)