Personal branding

Published on May 14, 2019

My mother has always told me to be conscious of what others think about me. And that involves presenting myself carefully, being aware of my surroundings, and not making myself stand out. Thusly, I've been reticent, not willing to present any weaknesses, and quietly shouldered the efforts to maintain perfect grades and performance. Then as I grew up, I've felt the need to express myself, have my own opinions, own up to those opinions, and open up my vulnerabilities.

But I'm at a point now where I'm reeling away from full transparency, understanding the need to present myself as professionally as possible. But what does "professional" mean? In this day and creative field, I guess that means personal branding. I want to brand myself (and by extension, my services and eventual business) as someone who is trustworthy, invested, methodical, strategic, efficient, and knowledgeable. 

I've been thinking about this topic for a while. In terms of how much I should express myself on my personal social media. For a while, I've been crafting my online persona as someone I'd like to be viewed as: thoughtful, aware, and conscientious. Especially online, it's easy for anyone to search your name and pull up all of your profiles, whether personal or professional. The line is blurry, but I'll find out where the line is, I'm sure.