Daily or Forgetty

Published on Aug 12, 2019

I worked on a side project the last couple of days.


Half way through the project, I got an email linking me to a site where a guy is doing something cool. So, I spent half a day building out a duplicate of his site to see what is involved. Good practice.


When I showed the site to a friend, he replied, "It looks like 'work' to me, I'm not a reader ( in other words, he had no interest in it at all -- even though I had explained the idea ).


That made me ask myself: "What does it take to be interesting?"


After 20+ years online, 10 more with smart phones, we've all been exposed to so many different things. We're effectively over-stimulated.


Something "new" today is only marginally new compared to all we've seen.


Because of over-stimulation, we've trained ourselves to Google rather than "remember".


But, if we commit to doing something daily, it'll be more difficult to forget. @jacklyons proved it by turning to the dark side -- i.e. at least he didn't forget ( kudos Jack for showing up ) 

-- and @sarasilva proved that it's still possible to forget -- even after doing something daily for months and months. ( off smelling roses in her home town )


Imagine trying to sell somebody a tool they only have to use once a month. Likely they'll forget how to use it. I know it took me months to remember the login procedure at my bank that forced me to remember my random member number as part of the login.


If you're building something for people to use, make it daily. Otherwise, make it easy for them to continue when they've forgotten. To make it even better, add something social -- like we have here on 200 -- that way, we can interact with it daily++ because, as a wise product designer once said: "If it's not daily we forgetty."