Email Marketing Businessby@brandonwilson

4 posts1,513 words

Documenting my path through a course to create an email marketing business

Jul 16, 2020

Marketing emails

I got an email from Chase Card Services with the following subject: "Brandon, you've been selected to upgrade and earn 5,000 bonus points." Nice touch using my name in the subject, but I immediately recognize it as a marketing email because my regular emails never have my name in the subject. Anothe...

231 words

Jun 21, 2020

Opt-in pages

I'm back to the email marketing course, and this lesson is about opt-in pages. Like any business, you need to make a great first impression. The first impression is the web page where visitors decide whether they will sign up. This happens on an opt-in page in which people provide their email addres...

647 words

Jun 10, 2020

Ideas for newsletters

I am doing a thought experiment. Suppose I were to create an email newsletter. What would be the topic? The challenge for me is to stay on topic. With a newsletter, the standard advice is you need a narrow topic to get the right audience. I would need to pick a topic that will keep me interested for...

243 words

May 12, 2020

Choosing a niche

I am working through an email marketing course on Lurn.com created by Anik Singal. After the introductory material, the first major lesson is about defining a niche. The niche is the topic that people a) want more information about and b) are willing to buy related products. Choosing a niche is one ...

392 words